Goal
International education institution looking to grow the number of newly enrolled students by increasing both the number of digital admissions enquires and reducing the attrition rate at each stage in the marketing conversion funnel.
Approach
Linked the end-to-end customer journey pipeline through online to offline engagement across google analytics to CRM.
Built an explanatory model to understand the drivers which lead to parents progressing through each step of the sales funnel.
Interventions
Designed a pilot to measure the effectiveness of increasing online marketing budgets on lead generation.
Provided strategic recommendations to improve their CRM focusing on people, processes and technology.
Highlighted opportunity for better lead prioritisation based on explanatory model drivers.