William Ashford

Deployment Principal

William is a Deployment Principal at WovenLight. His focus is on leading WovenLight squads within portfolio companies as they build holistic advanced analytics solutions to drive value. This extends beyond software development and involves improving technical talent management, the promotion of healthy engineering cultures and orienting analytics strategy to maximise value creation.

Prior to WovenLight, William was a Machine Learning Engineer at QuantumBlack where he advised on and implemented production-grade advanced analytics solutions for clients across a range of industries and technology stacks. He has also worked in media analytics at IPG’s MullenLowe MediaHub and in infrastructure analytics at Arcadis.

William holds an M.Sc. from University College London’s Centre for Advanced Spatial Analysis (CASA) in Smart Cities and Urban Analytics and a B.Eng. from the University of Wollongong, Australia in Civil Engineering.

Advanced analytics has the potential to unlock new frontiers of performance, however successful realisation of this potential does not come without its own set of challenges; from aligning analytics strategy with value creation to creating teams and cultures that foster engineering excellence.

I joined WovenLight to solve these and many other challenges organisations and investors face in creating value using advanced analytics.

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