Nordic Tyre Group

Sector: Services
Lead Partner: Axcel
Website: https://nordictyregroup.com/

Nordic Tyre Group is the largest tyre wholesaler in the Nordics and Baltics, serving as an integral part of the value chain in the aftermarket between tyre manufacturers and has more than 10,000 customers, including tyre retailers, car dealers, automotive workshops and online platforms. The company was founded in 2019 through the merger of two tyre wholesalers, Gummigrossen in Sweden and RengasDuo in Finland, and today holds leading positions across six markets with a unique technology-driven business model based on a proprietary software platform

Why we believe in Nordic Tyre Group

  • Operates in a large, resilient, and growing market for replacement tyres, driven by underlying trends such as the transition to electric vehicles, increased regulatory requirements and a shift in the industry towards independent wholesalers

  • Industry leading logistics and technology platform

  • Significant potential to augment and accelerate growth opportunities through supply chain initiatives, particularly demand forecasting, as well as commercial precision

About Nordic Tyre Group

Turnover

>SEK 4 bn

Employees

>500

Investment date

July 2025